About eHow™
eHow encourages people to succeed at life’s everyday projects by connecting visitors with trustworthy information, helpful people and useful online tools.
Advertisers on eHow connect with one of the world’s largest online audiences of DIY-minded individuals at their precise moment of inquiry. On eHow, brand marketers discover an easily targeted and uniquely intent-driven consumer that is receptive to their expertise and products.
eHow offers several high value channels, each with their own distinct audiences and advertiser capabilities:
- eHow Family (download PDF)
- eHow Food (download PDF)
- eHow Health (download PDF)
- eHow Home (download PDF)
- eHow Money (download PDF)
- eHow Style (download PDF)
Traffic
- 80 million unique users worldwide *
- Top 20 website in the United States **
Audience
Gender
- 48% are Male **
- 52% are Female **
Age
- 25-54**
Income
- 40% have a household income of $75K+**
Education & Occupation
- 44% have graduated college or higher***
- 48% are homeowners***
*source: comScore Media Metrix, May 2011 WW
**comScore Media Metrix, June 2011 US
***comScore Plan Metrix June 2011
**comScore Media Metrix, June 2011 US
***comScore Plan Metrix June 2011
Advertising Opportunities
Our advertising packages offer nearly limitless points of exposure to reach our engaged audience. Following are example advertising opportunities:
- Variety of ad units and sizes
- Channel level sponsorships and takeovers
- Rich media wallpaper
- Video ads available








